Fleetview is a safety solution for moving vehicle industries; allowing managers to access a remote view of their fleet, and recordings of incidents.
Informed by brand strategy, the core of the Fleetview identity is 360 degree safety. The sleek look represents a complete safety solution, with coverage for all angles, ensuring the safety of people, plant, and business. Purple was chosen as the primary brand colour, to stand out from Fleetview’s competitors, with a bright blue to contrast and highlight details.
Agency
The Mark
My Role
3D & Animation, Digital, Brand Concepts & Execution, Signage, Brand Guidelines.
360° Safety
Custom animations were created for Fleetview using 3D modelling and compositing to create unique graphics and video content, showcasing the product in action. By custom-building 3D models of Fleetview products, we ensured product accuracy, and created the flexibility to use the models in multiple ways.
These brand-owned assets create consistency across the Fleetview brand, and are also available for use in future Fleetview collateral and campaign
Brand Showcase Reel
