PJ’s Pies - Brand & Digital
With a shop in Hanmer Springs, and pies stocked in supermarkets across the South Island, PJ’s Pies were looking for a fresh, new look to stand out from the competition and reflect the premium nature of their product. Working closely with owners Jim and Kate, we developed new branding celebrating PJ’s Pies’ Swiss roots and dedication to crafting pies to the highest quality.
Agency
The Mark
My Role
Brand Collateral, UX Wireframes, Animation, Social Content & Strategy
Development of the new brand included visual elements of a new logo, typefaces, colours, and illustration of the Hanmer Springs Village; along with written elements including tone of voice, the tagline ‘Humbly Swiss Baked - Not So Humble Pies’ and a selection of key messaging. In line with the rebrand, new packaging was designed to reflect a premium, artisan aesthetic.
UX Wireframes
Signage
The particular mural was designed to tell the brand story to patrons as they enjoyed their pies in the outdoor seating at the Hanmer store.
